With its 50,000 watt transmitter, the signal broadcast by WINS could bounce off the clouds and be heard as far away as Kansas City. Yet radio didn't spread Murray's fame from coast to coast. That took TV. And, in 1965, he got "the call" from Washington he couldn't ignore -- to help put together and host a network broadcast to be seen on CBS from New York to LA.
That show, It's What's Happening, Baby, was sponsored by the Office of Economic Opportunity and a program it devised called New Chance. Its goals were commendable -- to connect jobs and inner city kids. Its budget was illusory -- by the time the show was ready to air, the funding had yet to come through (and, after it aired, offending just about every Southern member of Congress, it never would).
Still, it paved the way for what, years later, would come to be known as music video. And its follow-up show, the local Murray the K in New York, was, well... maybe just a little too ambitious (or pretentious but, hey... it was the '60s).
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