By the time "Murray the K in New York" aired in 1967, Murray had introduced rock on the FM dial and was “mainstreaming” rock on TV. “Murray the K in New York” integrated on-location rock performances with the choreography and shtick of TV variety shows, cameo appearances by Joe Namath, Marty Allen, and Ed Sullivan, and mime and dance routines by Murray himself – not exactly what was expected from the faceless ranks of most 1960s D.J.s. Other acts on the show included Jim & Jean and Murray's wife, known of course as Jackie the K.
"It's What's Happening, Baby" changed the face
of television in 1965. It combined rock 'n' roll, exterior locations, and
white, and Latino performers during a two-hour show that thrilled a generation of teenagers... and outraged the U. S. Congress. Other performers on the program included Jan & Dean, Mary Wells, the Dave Clark Five, Cannibal and the Headhunters,
and Gary Lewis and the Playboys.